Education providers invest significant time and budget into digital marketing, but understanding how that activity contributes to student recruitment isn’t always straightforward. Advertising performance can sit across multiple platforms, reporting can become fragmented, and the metrics available don’t always show what marketing teams really want to know: which activity is contributing to leads, applications and enrolments.
That’s why we’ve built Enrolify, a student recruitment marketing platform developed specifically for education providers. Enrolify combines real-time performance insights with expert digital advertising management to help marketing teams improve performance, make better-informed decisions and drive student enrolment growth.
Built From Experience in Education
Enrolify has grown from more than five years of hands-on experience working within education marketing and managing digital advertising throughout key student recruitment periods. Enrolify founder Christiano Scaturro first joined Burnley College’s Marketing Team in 2021 as Digital Strategy Lead. After leaving his full-time role to become a Digital Marketing Consultant, he continued working closely with the College, developing and managing paid advertising strategies across platforms including Google and Meta.
That experience highlighted some of the challenges education marketing teams face. Advertising, analytics and student data can exist across different platforms and systems, making it difficult to connect marketing activity with what happens further along the student journey. Enrolify was created around solving those challenges and giving education providers a more connected approach to student recruitment marketing.
That journey has now come full circle, with Burnley College becoming Enrolify’s first client. From student to employee, consultant and now founder, Christiano’s relationship with the College has played an important role in shaping Enrolify and the problems it has been created to solve.
A Student Recruitment Marketing Platform Built for Education
The Enrolify platform provides education marketing teams with real-time visibility of their digital advertising activity and campaign performance in one central environment. As the platform develops, Enrolify will connect advertising activity with student recruitment data, providing deeper insights into metrics including cost per lead and cost per enrolment.
Alongside the platform, Enrolify provides specialist digital advertising management, supporting education providers with campaign strategy, creation, launch, optimisation and performance analysis across platforms including Google and Meta. Combining the platform with hands-on campaign management allows performance insights to directly inform advertising decisions and ongoing campaign optimisation.
Enrolify also provides Digital Discovery services, helping education providers improve their visibility across search engines and emerging AI platforms as the way prospective students find information online continues to evolve. Together, these services give education providers a more connected way to manage, measure and improve their student recruitment marketing, with technology and specialist expertise built specifically around the needs of the education sector.
The Launch of Enrolify
Enrolify officially launches on 1st September 2026, with Burnley College becoming our first client. The milestone will be celebrated alongside colleagues at the College following another busy enrolment period. Managing Director and Founder Christiano Scaturro said:
“Enrolify has grown directly from my experience working within education marketing and seeing first hand the challenges teams face around digital advertising, data and understanding how marketing activity contributes to student recruitment.
Having Burnley College become our first client makes the launch particularly special. My relationship with the College goes all the way back to being a student, before returning as an employee and later working with the College as a consultant. To now begin this next chapter with Burnley College as an Enrolify client really does feel like everything has come full circle.
This is only the beginning. We want to build Enrolify alongside education providers and give marketing teams the technology, insights and specialist support they need to drive student enrolment growth.”
As Enrolify grows, we’ll continue working closely with education providers to develop our technology and services around the real challenges their marketing teams face.
To learn more about how Enrolify could support your student recruitment marketing, contact us or book a demo.